The Kelley Group, creators of the industry’s leading coaching program focused on accountability, challenges professionals in the financial services industry to get fit and convert more prospects to clients in 2020.

LOS ANGELES, CA, January 23, 2020 /24-7PressRelease/ — According to co-founder Sarano Kelley, “Nearly 50% of American adults make one or more resolutions each year, mostly health related. Unfortunately, 80% of them fail to reach their goals.”

To help financial professionals reach their goals, The Kelley Group are sponsoring four, 90-Day Challenges.

• The Corporate Warrior Fitness Challenge. Participants of this challenge must commit to increasing their exercise and making it a daily habit.
• The Fast Start Client Acquisition Challenge. Participants will start the year out right by setting goals to reach out to more prospects and turn them into clients.
• 2030 Decade Strategic Vision Challenge. Long-term goals begin with short term solutions. Participants determine the goals they want to reach this decade and determine what they need to do this year to move them closer to achieving them.
• New Year’s Resolution Game. For New Year’s resolution that don’t fit into one of the above Challenges, no worry. Participants can set their own goals and receive the same support and accountability as with the other challenges.

The challenges are based on Sarano and Brooke Kelley’s bestselling book, The Game: Win Your Life in 90 Days and provides a proven process for creating and achieving New Year’s resolutions. To help participants track their progress a goal-structured application called “SPAR” will be used.

According to co-founder Brooke, “As someone who trained for the Olympics intensely, I relied on structure first and discipline second. So many people make the mistake of leading with self-discipline and not sticking to their goals.”

The Kelley Group’s goals for the industry are to help professionals at all levels to strive for more healthy lifestyles, increase client acquisition, and attain a better life balance in 2020.

Their highly successful results-based coaching program,featured in The Game, is used by many of the top firms on Wall Street to help increase client acquisition, recruit top talents, convert assets to fee base, diversity and much more.

According to Sarano, “I was surprised when we were approached by a group of recently retired NFL players who wanted to play our 90-day game. For most of them their goals involved getting back into the gym and getting in shape. I realized then how even the best of us do better at reaching our goals when we have something or someone to be accountable to.”

To join the challenges and to receive a complimentary copy of the Kelley’s best-selling book “The Game,” go to

Sarano and Brooke Kelley are co-authors of the best-selling book, The Game: Win Your Life in 90 Days, which is the basis for their popular coaching program by the same name, and has been made into two landmark television shows. They also are co-authors of, Reversing the Deal Flow: The Secret to Prospects Calling You to Become Clients and The Recruiting Conundrum: A Consistent, Disciplined Approach to Attracting Top Talent.

The Kelley’s have organized personal and corporate challenges to help financial professionals set and achieve their goals.

To book Sarano and/or Brooke for your next event, contact Chris Dungworth, [email protected]

Media Contact: Chris Dungworth
[email protected]

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