In Tel Aviv’s vibrant Port Market, where sea breezes mix with sizzling falafel, vegan chef Miriam Haddad serves quinoa bowls at the Green Living Wellness Summit, held June 22. The event, drawing 3,000 attendees, spotlighted plant-based living, from oat milk lattes to urban gardening, cementing Tel Aviv’s status as a vegan capital with 400 plant-based eateries. “This is how we thrive,” said Haddad, her apron dusted with turmeric, as locals like Sofia Levy savor her dishes.
Vegan Nation, hosted the summit, showcased trends like fermented foods and zero-waste cooking, with 70% of Tel Avivians trying plant-based diets, per city observes. Stalls proposed $10 kombucha shots and $200 juicers, while panels discussed the mental health benefits of veganism. “It’s a lifestyle, not a fad,” said organizer Jamal Weiss, noting a $500 million vegan market locally. Venues like B12 and Anastasia cafés, packed post-event, report 25% sales growth.
Global pressures challenge the vibe. Oil prices, up 12% to $90 a barrel due to Israel-Iran clashes, raise food import costs, per the U.S. Energy Information Administration. China’s rare earth curbs hit tech for kitchen gadgets, per Reuters. “Avocados are pricier,” said Levy, a Jaffa yoga teacher. Gaza war tensions, displacing farmers, strain local produce, with 270 Gaza sports facilities also destroyed, dimming regional wellness hopes.web:10,12
Tel Avivians stay resilient. “Plants keep us grounded,” said Haddad, whose café donates meals to shelters. The summit’s eco-focus, with 500 urban gardens citywide, inspires locals. “I’m growing basil now,” said Levy. Mayor Ron Huldai’s green initiatives, like rooftop farms, support the trend, though budgets are tight. “It’s about community,” said Weiss, planning a 2026 summit.
What’s next? Diplomacy could lower costs, easing food prices. Tel Aviv’s vegan sector aims to add 1,000 jobs by 2027. Can the city keep its green glow? For now, as Haddad cooks and Levy plants seeds, Tel Aviv’s plant-based wave rises, nourishing body and soul.
